THE PORTFOLIO / 18 CASE STUDIES
From the big picture
to the last mile.
Customer discovery, commercial strategy, GTM systems, and product work.
Explore the market, my contribution, and the decisions behind each project.
A field sales team equipped to move.
I connected prospect data, vertical-specific messaging, and field-sales workflows for a product that had to earn its place in a real kitchen.
Find the friction before adding more activity.
A practical review of the data, journeys, and handoffs standing between marketing activity and a productive field-sales conversation.
Help the buyer make a confident decision.
A discovery-led sales framework for understanding operational fit, navigating concerns, and moving a complex physical-product sale forward.
Design a business around relationship continuity.
A real estate venture concept connecting agent succession, relationship nurturing, and referral economics.
Give a good cause a stronger business case.
I rebuilt the commercial story, brought acquisition in-house, and led enterprise sales for a platform connecting ecommerce brands with nonprofit giving.
Make the first win easier to reach.
I connected branded giving widgets, premium-feature trials, and value communication to the product-led growth motion.
A better reason to choose slower shipping.
A partnership concept connecting a shopper’s delivery choice to a giving incentive and a clear reason to act.
Local giving. Connected to customer loyalty.
A partnership proposal connecting shopper choice, local charities, and loyalty mechanics within a complex retail environment.
From individual events to ongoing belonging.
A membership strategy connecting ongoing community value to a subscription business model.
From a closing tool to a platform for growth.
I expanded MyHome’s digital-closing proposition into a multi-partner platform, connected positioning with field marketing, and equipped a 20+ person sales team to grow client relationships.
▶ DEMO INCLUDED
From enterprise requirements to a working pilot.
I led discovery, solution strategy, design, and commercial validation for white-label FinTech and workflow products, including a Farmers Insurance app taken from concept to pilot.
Turning scattered data into a clearer decision.
A business-intelligence proposition connecting disparate data to reporting and decision-making.
▶ DEMO INCLUDEDLess friction between an expense and its approval.
An enterprise expense-management experience connecting employee needs with policy, approval, and administrative control.
Give existing technology a new commercial market.
I explored how social-monitoring and sentiment-analysis capabilities could become a brand-intelligence product for business buyers.
Explore a new market for document AI.
CourtQ was an AI product exploration for lawyers, developed within a broader program of testing new commercial uses for enterprise technology.
A simpler way to speak up.
Product and GTM work for an anti-bullying and feedback app intended for schools and organizations.
Rebuild the go-to-market motion around the right customer.
As the first US growth hire, I connected customer discovery to a new ICP, a Clay-powered acquisition engine, consultative sales, and changes to the product and onboarding experience.
Build the community. Grow the business.
I connected member acquisition, strategic partnerships, and experiential programming for Summit’s global community—building a Mixmax and Salesforce growth motion that generated $1M+ in new-member revenue.