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Local giving. Connected to customer loyalty.
A partnership proposal connecting shopper choice, local charities, and loyalty mechanics within a complex retail environment.
Partnership strategy · Product management · UI/UX
Workflow mapping, dashboard design, loyalty mechanics
Retail / loyalty / nonprofit giving
Kroger partnership; shoppers, charities, and campaign operators
01 / THE CHALLENGE
The problem
worth solving.
The proposed experience needed to let shoppers choose local charities while connecting allocation, tracking, and tiered rewards to legacy retail technology.
02 / THE APPROACH
Strategy, made tangible.
- Mapped how giving campaigns could connect to point-of-sale and existing operational systems.
- Designed backend workflows and dashboard concepts for campaign management and visibility.
- Considered location-based charity selection, tokenization, and reward tiers within a single experience.
03 / THE OUTCOME
The original diagrams and dashboard designs make the proposed workflows tangible. The work demonstrates partnership solution design; the source does not establish a production launch or measured commercial result.
04 / THE ORIGINAL WORK
Inside the project.
Original project artifacts, preserved from the portfolio. Open an image to explore the details.
