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A better reason to choose slower shipping.
A partnership concept connecting a shopper’s delivery choice to a giving incentive and a clear reason to act.
Partnership strategy · Product design · Journey mapping
Design thinking, behavioral incentives, component design
Ecommerce / delivery / cause marketing
ShopRunner partnership; shoppers selecting delivery options
01 / THE CHALLENGE
The problem
worth solving.
How could ShopRunner motivate customers to choose a more sustainable delivery option while supporting the business economics of shipping?
02 / THE APPROACH
Strategy, made tangible.
- Mapped a customer journey linking shipping choice to a visible reward.
- Explored how a giving incentive could create a clear reason to choose a different delivery experience.
- Developed supporting visuals and component concepts using a design-thinking process.
03 / THE OUTCOME
A proposed customer journey with supporting component designs. It shows how I connect a commercial objective to customer motivation and a tangible product experience; deployment and realized shipping savings are not documented.
04 / THE ORIGINAL WORK
Inside the project.
Original project artifacts, preserved from the portfolio. Open an image to explore the details.
