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Give existing technology a new commercial market.
I explored how social-monitoring and sentiment-analysis capabilities could become a brand-intelligence product for business buyers.
GTM strategy · Product management
Sentiment analysis, data visualization, market translation
Brand intelligence / AI analytics
Businesses monitoring social conversations about their brands
01 / THE CHALLENGE
The problem
worth solving.
The technology portfolio included social-monitoring capabilities used in a government context. The venture question was whether those capabilities could solve a sufficiently valuable problem for brands, with a proposition distinct from the original enterprise engagement.
02 / THE APPROACH
Strategy, made tangible.
- Translate the capability into a customer problem. I explored brand monitoring and social sentiment as commercial use cases, connecting existing technology to how businesses could understand conversations about their brands.
- Test the commercial proposition before expanding investment. Within the broader venture-incubation work, I used customer-demand validation, positioning, GTM exploration, and proofs of concept to assess opportunities.
- Make the proposition tangible. The original dashboard imagery shows how the capability was presented as a business-facing product rather than an abstract analytics offering.
03 / THE OUTCOME
Brand Intel represents the technology-commercialization side of my enterprise work: adapting an existing capability to a new market. The original imagery documents the concept; no standalone revenue, adoption, or launch result is reported.
04 / THE ORIGINAL WORK
Inside the project.
Original project artifacts, preserved from the portfolio. Open an image to explore the details.